JJA
The JJA Group is a major player in home furnishings, decoration, furniture and garden furniture.
The JJA Group is a major player in home furnishings, decoration, furniture and garden furniture.
Through its brands and subsidiaries, the JJA Group offers trendy, affordable products at the best value for money.The diversity of its offering enables it to meet the seasonal and varied needs of its distributor partners and end consumers, from major retailers to specialized boutiques.JJA markets its products under strong brands such as Hespéride for garden furniture (official furniture of Roland-Garros), Atmosphera for interior decoration, 5five for equipment and Secret de Gourmet for tableware.
The JJA Group's digital transformation is based on a number of strategic initiatives designed to improve operational efficiency, customer experience and competitiveness in a rapidly changing sector. As part of this, the Group decided to invest in a DAM solution to bring together all the content connected to a product repository.
Activo was approached to assist with the implementation of the DAM, which was chosen on the basis of the Keepeek solution. Close collaboration with the JJA project team, led by Image Director Mouna Curzi, enabled the solution to be made available after just 6 months.
The migration of visuals, the implementation of scripts to retrieve product information and an advanced taxonomy enable each content item to be described in the best possible way, via personalized and relevant notices. 350 users can easily find content in the BO via a classification plan associated with their searches. The JJA DAM is now part of a wider ecosystem, at the heart of which it distributes content via a CDN. A set of permissions and restrictions enables users to access the Group's audiovisual heritage through the Keepeek solution or any other interface to which it is connected.
The Keepeek solution promotes collaborative working through a complete set of tools for creating collections, sharing or downloading the right media for the right use. Employees benefited from a communication and training program provided by Activo, which continues today with an Activo resource present on JJA's premises for the past 3 years.
"JJA's digital transformation owes its success to the choice of a suitable solution, successful adoption by employees and a motivated and committed project team."
Better quality product data & customer experiences will help you generate more predictable revenue.
Reducing the manual overhead of managing product information reduces your operating costs.
Your customers are demanding accurate and complete product information.
If your business is growing across geographies, markets or categories, we help do it efficiently.
