Like every year, the All For Content trade show brought together the best experts in brand content for its 6th edition over 2 days. For 2 days, visitors were able to be at the heart of the industry to talk to the major players in communications, discover new products and innovations, improve their strategies and look to the future.
This edition was marked by the impact of new technologies and artificial intelligence on the various facets of content (AI, NFT, ChatGPT, VR, conversational avatars, etc.):
- The opening conference hosted by Daniel Bô (Brand Content Institute / QualiQuanti) introducing the Brand Content market, its Management, the impact of AI, Social Content and Search Intelligence.
- The concept of Brand Scripting as a way of designing and producing content, discussed by Anna Rognon-Désirée (Take Off Collective) and Publicis Media.
- Topics such as Commerce Content and Content Management 2.0 in the age of AI, addressed by Julie Dardour (The House of Content) and Fabrice Frossard (Faber Content).
- Topics as hot as they are dizzying, including a question raised by Anne Pinto and Marion Combaluzier (AKL): producing content with generative AI - what's the problem, are we living through a moment of such gravity?
- New trends in DAM solutions for brand management and content personalisation presented by Frédéric Sanuy and Malika Kechich (Activo)
- Two representatives of BtoB media (Groupe Infopro Digital and Groupe Acteurs Publics) debated Brand Content and discussed the question: How can we meet the needs of advertisers without damaging the relationship with readers?
The show also provided an opportunity to launch the Content Factory Club, created by Julie Dardour (The House of Content) and Jean Naveau (Brandeploy). It will bring together advertisers to share best practice and winning models around the Content Factory.
The show focused on new forms of content: AI, ChatGPT, immersive content, etc. and also devoted a whole day to Advergame and Brand Entertainment at YNOV'DAY, organised and hosted by Ynov'Campus.
