OnDAM Paris 🇫🇷 also aims to be a mirror of its time by presenting the best of technologies serving the customer experience. AI had its place with the presence and return of Luc Julia who, in a duo with Frédéric Bardeau, took stock of the advances in generative AI as a business lever but above all told us what works and what doesn't... Rest assured, they are generative but the creators still have their say :) Find the replay of their conference here: and the 360 live here:
Watch the replay of their conference here : & the 360 live here :
For 2 years, we have been building a high-end atmosphere at the Palais Élysées T that reflects French excellence. OnDAM Paris 🇫🇷 has nothing to do with any other conference in large exhibition spaces, it is a meeting with a unique selection of clients between brands, luxury, agencies, retailers, all free of charge, which makes it another exception in terms of services. But OnDAM Paris 🇫🇷 also wants to be adapted to the new post-covid format where work often takes us in digital nomad mode to stay at home. This is why the 2 days of conferences and workshops were broadcast live on a hybrid platform and the recordings are available to all visitors.
This year we also wanted to launch the first DAM awards, drawing on our experience of several years of OnDAM, in order to reward the best client projects between heritage, business, retail, brand and press.
The result is the clear representation of our agnostic approach since out of the 5 winners we have 5 different vendors. As we say at Activo, Digital Transformation is 5% technology and 95% processes and people.
- DAM Award of Brand for Longchamp & Veronique Gaudiot & Bynder 🤩
- DAM Retail for JJA SA & Mouna Curzi & Keepeek 🤩
- DAM Enterprise Michelin & Kevin Bechu & Wedia 🤩
- DAM Heritage Musée d'Orsay & de l’Orangerie & Frédéric Robinson avec Ephoto Dam 🤩
- DAM Press Ville de Paris & Arthur DUMONT & Frontify
OnDAM Paris 🇫🇷 s’est aussi inscrit dans l’année olympique des jeux de Paris 2024 qui ont offert une miroir exceptionnelle au monde de ce que la France 🇫🇷. sait faire de mieux dans un esprit de partage et de parité 🥇💙 🤍 ❤️
The Washington Post said : The Olympics needed a reset. Merci to Paris for providing it. But the showstopping star here was the city of Paris, a stage without peer. It would be one thing to have a beach volleyball court that sits in the shadow of an iconic monument, another to stage fencing in a breathtaking palace, yet another to put the equestrian competition in the gardens of a 17th-century chateau. Paris did them all.
The Guardian said : Au revoir les jeux! As ever it just sounds a little better in French. And frankly, everything has looked softer and more joyful seen through the lens of the Paris 2024 Olympics over the past 19 days. The last of which came to a formal end in Saint Denis with a closing ceremony that was genuinely uplifting in its echoes of the Summer Games that preceded it.
Paris has once again entered history. It is a cultural city that has reinvented itself as an Olympic city.
We have rediscovered the genius of the French 🇫🇷 spirit: this French exception that gives pride of place to art, to others, to joy. For us lovers of beautiful photos, the ceremony orchestrated by the talented Thomas Jolly has forever marked the city of light with images that have said more than any words ever
The best way for Activo is to share our passion for image workflow to gather the best covers of L'Equipe from the last 2 weeks. It's an incredible collection of stunning photos at all levels, conveying the emotions and atmosphere of the Olympic Games 🥇🥈 🥉✅
We could therefore only introduce OnDAM Paris 🇫🇷 with a tribute to the City of Paris and the newspaper L'Equipe with whom we work for the excellence of their work throughout the year.
The city of Paris aimed to reveal the capital in a new light. It was about inviting journalists to discover Paris differently, by highlighting public policies that transform the daily lives of Parisians, promoting local artisans, those who make Paris. It was in 2022 that Axelle Naeye took charge of creating a project structured around different themes: iconic, cultural, sporty, mobile, green, inclusive and popular Paris.
The chosen solution, Frontify,, made it possible to meet this ambition by combining an intuitive Digital Asset Management (DAM) solution with a content management system (CMS). Arthur Dumont, digital project manager, and his team deployed the solution in less than a year.
Our Activo team played a key role in advising the teams on the workflow and managing the technical transfer, while adapting the metadata to the standards of this tool.
On July 19, 2024, the physical center officially opened its doors. The digital platform then evolved into its final phase, integrating advanced features such as autonomous press tours, an event and space booking system (TV studios, radio, TV sets), as well as a page dedicated to practical services such as the concierge, the souvenir shop, Orange E-SIMs, restaurants and museums. This work allowed the city of Paris to receive the OnDAM Paris 🇫🇷. Press DAM Award 🇫🇷.
This presentation was accompanied by a trip to the archives of L'Equipe crowned by this exceptional year of the Olympic Games and Francois Gille, photo editor-in-chief, revealed to us the few shooting secrets of sports photographers in search of the ultimate image... L'Equipe is the image workflow with millions of photos to manage per month between editing, indexing and distribution.
We returned to DAM MAM management with the help of Louis Matignon from Perfect Memory and Stéphane Dayras from Fotoware for the management of large volumes of photos and videos. Alexis Bureau , broadcast consulting engineer at M6, explained this photo video management within a TV group from the creation of the content to its broadcast and marketing.
The two days onOnDAM Paris 🇫🇷 saw a succession of conferences between customer feedback and expert speeches.
As every year, we like to hear the testimony of some of the brands like Exacompta Clairefontaine which has just launched its new DAM with Bynder since a migration of an On Premise Xinet solution, all connected to an advanced data ecosystem between SAP and marketplaces. This multi-brand management context is always a challenge, but Christophe Alex was able to reveal to us each of the steps from the RFP and the search for a solution to its deployment and training.
In a similar context, we were also delighted to welcome the Adeo group, which has been using the Wedia DAM solution for many years. Emmanuel Scholtes (Digital product leader at ADEO Services) was able to explain to us all the challenges the group faces in managing content for all brands, their validation and enrichment up to their distribution, for nearly 2.5 million products to be managed in the DAM connected to the PIM and CMS.
Optic 2000 witnessed a perfect integration of the Keepeek DAM with the Akeneo PIM. The PIM as a single source of data for products plays an increasingly important role as soon as we have to syndicate data on e-commerce channels, websites and marketplaces and optimize the product life cycle, particularly with the upcoming entry into force of the DPP (Digital Product Passports).
About PIM Rémi Leroy (Senior product manager) and....from the Accor group came to present the strategic position that the PIM inriverhas brought within the group in the management of products that are room and non-room, showing all the flexibility of PIM today. PIM is just one brick in the group's building focused on customer experience between the DAM Adobe Experience Manager, the sites, the CDP and all the marketing automation empowered by Sales Force.
The collectionnist (Luxury villa and chalet rentals and creation of tailor-made travel experiences) told us about each of the onboarding steps of their DAM with Scaleflex and Cloudimage for distribution. With the DAM, these are greatly accelerated search times with the help of AI in particular and a completely optimized distribution of images on the sites.
More and more brands have this need to build easily customizable portals also called Brand Guidelines as we have seen with the Canal Plus International Group and Zoom which uses the Frontify solution.
OnDAM Paris 🇫🇷 also keeps its DNA and this year again we returned to the enhancement of the heritage of brands with the testimony of Florence Lesché and Emilie Pouget of Louis Vuitton. Francois Gillecame to share again for L'Equipe the management of archives. Finally Pierre Hauri CEO of Tribun Imaging spoke to us about his 2D and 3D heritage digitization services at the heart of the digitalization of objects, photos, plates... and the processes related to them.
This conference once again reinforces this need for a service linked to the promotion of brand heritage. To this end, we launched at Activo in 2024 a service dedicated to heritage from the collection of archives, collection management, documentary enrichment and the implementation of a strategy.
Talking about DAM also means talking about rights, especially with the development of generative AI where the need for content traceability is very important. This was explained to us by Mathieu Desoubeaux, CEO of Imatag, and Stéphane Dayras of Fotoware, who integrated the technology into his DAM.
During the CEPIC conference with Mete Zihnioglu of Sipa and Mathieu Kervenec of TrustmyContent, we reviewed the various points of legislation and copyright with regard to the content produced by the AI Gen and how to trust or not the images broadcast.
Sylvie Fodor, director of CEPIC, reminded us of the initiative launched on the Content Authenticity initiative where more than 3,700 technology and media companies, including Adobe, TikTok and Associated Press, as well as the Coalition for Content Provenance & Authenticity, which includes Google, Microsoft, OpenAl and the BBC, have created Content Credentials, a system of watermarks and metadata intended to guarantee the authenticity and identification of AI.
As Mete Zihnioglu pointed out, this is a crucial issue for photo agencies.
Following this debate, we had the pleasure of welcoming the Moët Hennessy team on a subject at the heart of Luxury brands: How can generative AI and 3D strategies create unique opportunities?
Chloé Fournier, Capucine Lafarge and Salah Alaoui presented us the product life cycle connected to e-business between customer experience, all with 28 houses, which is always a challenge in terms of governance and training, also around a complex architecture between DAM PIM and data lake. Increasingly, the need for brands to personalize content, adapt it to locals with quality requirements linked to the Moët Hennessy brand and this need for responsiveness.
Capucine Lafarge reminds us that "If the customer is king, content is queen"
Ana Roseira, Global Key Accounts Manager at Shutterstock, revealed their strategy in terms of 3D content at the heart of their creative workflow for brands, particularly after the acquisition of Turbo Squid for even more content.
In the same context, Ami OUATTARA and Mauricio Garcia from Dior Couture with the CLX edit vendor or and the Fluid4 solution shared their experience on the management of image workflows from photo shooting to distribution.
“We were looking for a solution that could centralize our post-production needs while being able to connect to our system and meet our custom needs. FLUiiD4 presented itself as a flexible and dynamic interface that could allow us to set up specific rules and regulations and produce tailor-made utilities for all sorts of different types of users.”
n the continuation of the DAM ecosystem and the distribution of media and products, print keeps an important part in the distribution of catalogs increasingly connected to the PIM as demonstrated to us by Pierre Saint Michel CEO of Priint France and Cyril Scelles PXM Advisor at Akeneo. The catalog uses the PIM as a source of content and without the use of InDesign Server allows to produce PDF pages what we call datassent to PDF.
A DAM system is also increasingly at the heart of creatives whether they work in agencies or freelance. The DAM has also largely replaced FTP servers, even if we still find too many WeTransfert or boxes. Nevertheless, Stephane Klein from CI HUB showed us with Christelle Kerloc'h from Acquia how to use the capabilities of the Adobe CC plugin connected to the DAM but also to the box, Sharepoint in order to optimize the creative flow.
For the event, Stéphane gave us a demonstration of the CI HUB Drive which allows you to work on these assets from the computer desktop as with a server volume.
In terms of creativity and to go a step further, Santa Cruz Software, also publisher of the LinkRUI plugins for the Adobe CC suite connected to DAMs, has unveiled its BannerUI solution which brings the creative facilities of a Canva at the enterprise level and there too connected to DAMs beyond the print capabilities of PrintUI.
This talk has been moderated by the expert Paul Melcher, B Mark Hilton and Luis Mendesa gave us a live demonstration of the solution totally adapted to online personalization and localization, combining simplicity and performance all from native Photoshop or InDesign files. You will find all the details by clicking on the infographic below.
Indeed, brands are looking for a 100% digital solution, where very often solutions based on InDesign Server or IDML quickly find their limits in terms of performance.
AI was at the heart of the debates, particularly with the interventions of Luc Julia and Frédéric Bardeau. It is in this context that OpenText withPierre Phalippou and Jean-Baptiste Adet presented us with concrete use cases of AI for a DAM under the expert gaze of Paul Melcher, an AI expert, particularly with companies such as Bria.
We also have the pleasure of welcoming 4 DAM experts, Celine Millinder, Clemency Wright , Kristina (Herz) Huddart and Timo Faber , recognized in the market and who brilliantly led a session on the challenges of metadata and AI.
Finally, to close this 4th edition of OnDAM Paris 🇫🇷,, in view of the challenges of our society and the daily struggle for a more sustainable world, we at Activo have taken the initiative to launch the Activo Green charter to be signed by all DAM vendors who wish to do so.
Another big thank you to all of you who came in large numbers to this edition of OnDAM Paris 🇫🇷 you can find all the content on our respective websites and the DAM Activo TV channel. During this edition, we produced a lot of content, a bit like a brand, more than 5000 photos that you can find here and on the link below, provided by professional photographers.
We also set up a video studio with the help of our partnerDAM-VIDEOS,
Finally we will end with the Video Teaser produced by our partner agency BRORD :
© Equipe Activo
